


Welcome to Yarra Media! We specialise in creating trusted, high-impact media experiences that connect brands with Australian families, schools and children in a meaningful, screen-free way. As the publisher of Australia’s biggest kids’ magazines, Just Kidding and Just Kidding Junior, we proudly produce engaging, age-appropriate content written for kids by kids, inspiring creativity, literacy and confidence across classrooms, Toyworld stores and homes nationwide. Our platforms combine the strength of premium print with smart digital extensions, including online competitions, interactive activities, branded features and educational content that teachers, parents and kids genuinely value. With more than two decades of experience in the children’s media space, we work closely with leading toy, entertainment, education and retail partners to deliver campaigns that feel fun, safe and authentic, while achieving measurable results. From concept development and content creation through to design, printing, distribution and online amplification, Yarra Media offers end-to-end solutions built on trust, reach and real engagement—ensuring every campaign lands where it matters most: in the hands and hearts of Australian kids and families.


OUR VALUED MEDIA PARTNERS

At Yarra Media, we believe that print is an essential part of kids’ learning and development. In a world overflowing with digital distractions, print offers a unique, hands-on experience that encourages focus, imagination, and a sense of accomplishment. For kids, flipping through the pages of Just Kidding & Just Kidding Junior is more than just reading—it’s an adventure they can hold in their hands, mark up, share with friends, and return to anytime. Print engages multiple senses, helps develop stronger reading and comprehension skills, and offers a welcome break from screens, allowing kids to connect with content and ideas in a meaningful and tangible experience.


"On behalf of everyone at Pallara State School, we would like to thank the Just Kidding team for delivering this fun resource to our students. Our kids absolutely love the magazines especially the competitions which we enter as a group. We’ve even won a few times! We look forward to every issue…thanks again!"
Susan Strathdee
Pallara State School, QLD